I'm curious to see how momentum continues but for now, this is potent.
I will have more thoughts about this song's actual quality much later in the show, but let me say that if there's a song to challenge 'Despacito' right now, it's this one: it's racking up strong sales and streaming numbers, YouTube is rising fast, and most importantly, it's got radio momentum, because Rihanna is a radio darling.
But what could be an interesting challenger is our newest arrival and a top five debut at #4: 'Wild Thoughts' by DJ Khaled ft. Then we have 'That's What I Like' by Bruno Mars at #3, pretty much all thanks to declining but still massive airplay and YouTube that just won't die despite a bad sales week. What caught me a little off guard was the momentum shifts for 'I'm The One' by DJ Khaled and his posse at #2 - sure, between strong streaming, sales, and YouTube it's not going anywhere, but it did have a bit of an airplay hiccup, although the reasoning why is fairly obvious. And this should surprise nobody - it's dominant in nearly every category and still has radio momentum, and I don't see what stops it before it becomes entrenched as the summer songs of 2017 - which I don't mind, because when you consider the original minus Bieber, it's not a bad song. Whatever, it's far more of your loss than it is mine, so let's instead take a look at the top 10, where once again 'Despacito' by Luis Fonsi, Daddy Yankee, and Bieber is at #1. And yet, not a single new song from Lorde on the Hot 100, and only one on the Bubbling Under charts - for perspective, Canada had four, and do I even need to say the catchphrase anymore before I decide to get it printed on merch? well, even despite the lack of an obvious pop single, it's not like anything on Pure Heroine was an easy crossover either.
Because when I made the prediction that Lorde topping the sales charts with Melodrama on the Billboard 200 album charts meant that she'd have something that'd cross over. Granted, I think I've been saying that for most of the past two years, but in this case it's particularly - and for the most part confined to the United States, I should. In retrospect, maybe I expected way too much from the American public.
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